Francois Baird, founder of Baird’s CMC, has an unrivalled understanding of African politics and industry. Francois experience has been gained by working with some of the worlds leading companies and African agencies on their most challenging communications projects – from land reform in Zimbabwe to election campaigns in Zambia.
Francois has worked on a wide range of projects from introducing new products for Motorola into the South African market, to advocacy work for the Global Fund TB Education Foundation – work that resulted in South Africa declaring a state of emergency on TB. Other work has included managing Unilever’s corporate reputation and assisting in setting up the Unilever Foundation in South Africa; developing a brand strategy for the International AIDS Vaccine Initiative and managing the Rugby World Cup campaign in 1995.
Francois’ professional expertise includes crisis management, strategy development, brand positioning and corporate reputation management. Corporate CEOs, finance teams and banks use Francois as an advisor on a range of issues including hostile take over bids and support for large government tenders and contracts.
Francois is the founder and chairman of Baird’s US LLC, chairman Africa at Edelman, founder of Baird’s Renaissance (Pty) Ltd and founder and chairman of Baird’s CMC.
High level mentoring and advice in all aspects of strategic communications
Extensive knowledge of African politics and business and depth understanding of South African national politics and public sector organisations
Access to international networks of communications professionals, researchers and academics
Co Chairman at Baird’s CMC
Chairman, Africa at Edelman
Founder and Chairman at Baird’s US
Board Member at Reputation Centre, University of Pretoria
The Chamber is an independent, non-political, subscription-based association dedicated to promoting a business-friendly environment. Our members are drawn from every sector of the economy, and range from independent entrepreneurs to the large corporate. We are a key player in the promotion and facilitation of international trade and an impartial third party which enables us to negotiate contracts and secure funding for projects that benefit its membership. We promote enterprise development, skills development training and business advisory services.
Republic of South Africa
The Foreign Agricultural Service (FAS) links U.S. agriculture to the world to enhance export opportunities and global food security.
In addition to its Washington, D.C. staff, FAS has a global network of 93 offices covering 171 countries. These offices are staffed by agricultural attachés and locally hired agricultural experts who are the eyes, ears, and voice for U.S. agriculture around the world. FAS staff identify problems, provide practical solutions, and work to advance opportunities for U.S. agriculture and support U.S. foreign policy around the globe.